Items include
marketing
As AI-backed internet searches gain popularity, businesses that don’t incorporate generative engine optimization (GEO) into digital content could be left behind by search engines. We detail GEO best practices.
A well-crafted jingle embeds itself in the memory of potential and existing customers, creating an emotional connection. We discuss how to create a jingle and how to use it.
A new set of global standards has been developed to help organizations better measure customer experience and identify areas for improvement.
There is more to generational differences than birth years. Being aware of the shared preferences among specific demographic groups can help CFIs’ efforts to tailor product offerings and marketing efforts to these individuals more effectively.
Data mining isn’t new, but financial institutions are finding new ways of using it to provide retailers with more effective marketing options and an added revenue source for themselves. We review one such high-profile service and what it could mean for data usage in the future.
Maintaining regular communication with customers is important, but if done incorrectly, it can be detrimental. Finding the right balance in communication frequency and the type of content presented is critical.