Mar 17, 2023
TikTok is more than just a site filled with entertaining videos. It has also become a go-to source of financial advice for younger consumers. We provide five tips on how to leverage this social media platform to connect with Gen Z.
Feb 14, 2023
Attracting Generation Z customers requires a thorough understanding of the unique needs and challenges of this group, as well as the ability to demonstrate such knowledge in ways that will resonate.
Feb 1, 2023
While fraudsters will try any and all methods across every generation, certain practices for each generation typically bear the most fruit. CFIs should be aware of the types of online fraud that each generation is most susceptible to, then educate their customers on ways to not fall prey.
Sep 23, 2022
Personal finance and financial health is top of mind for both Gen Zers and their parents. We look at some of the ways in which Gen Z learns about finances — and how CFIs can provide the financial education and advice that these customers want.
Aug 4, 2022
The pandemic may have driven more people to digital banking channels, but CFIs shouldn’t go overboard overhauling all of their branches to strip away essentials — particularly human staff. Branch design going forward should be a mix of styles, depending on customer makeup and geography, with a “hub and spoke” approach that is flexible to accommodate changing characteristics.
Aug 3, 2022
CFIs can help students gain financial literacy through partnerships with nearby school districts. They team up with high schools to develop classes in banking and personal finance and even operate in-house “banks” in schools, which increases awareness and loyalty with the next generation of accountholders and workers. We feature some noteworthy examples.
May 16, 2022
Zillennials are a micro-generation between Gen Z and millennials that have grown by five million employees in the past 5Ys, according to the US Bureau of Labor. They have also grown highly dissatisfied with their jobs. We provide highlights from a new study and guide you on how to appeal to this micro-generation.
Apr 28, 2022
Financial literacy is crucial for banking customers’ financial well-being and it is an ongoing issue that community bankers are tackling head-on. Most recently, community bankers, together with state businesses and political leaders, spearheaded successful financial literacy legislation in Nebraska. We review how they did it along with the current situation in other areas to inspire other community bankers.
Feb 16, 2022
Gen Z is the fastest growing market segment and will make up almost one-third of the workforce by 2030. These young consumers are tech-savvy, value-driven, and financially cautious. Here are four strategies for community financial institutions to engage Gen Zers early on in their financial journey.
Jan 27, 2022
With gaming revenue reaching over $180B worldwide, some companies are tapping into the virtual worlds of online gaming to market their brands and engage with new customers. While this marketing channel is still in its early stages, some creative and forward-looking community financial institutions may do the research and take the leap. We share an update on metaverse marketing.
Nov 3, 2021
Community financial institutions (CFIs) face an aging customer base, while managing rising competition from larger banks and new challengers. To maintain their relevance and continue to prosper, CFIs need to attract a younger clientele. We look at what CFIs can do to win over the younger generations.
Sep 21, 2021
As bankers return to the offices, it is possible to have interns again. The benefits of internship programs include connecting with the younger generation, informally vetting potential employees, and obtaining new perspectives on various projects. Here are five steps to get your internship program up and running again.
Aug 13, 2021
While 54% of Gen Z admit that salary is their #1 priority for their first job, they also expect “proactive communication, strong connections, and transparency” in the office. This generation may seem demanding, but they aren’t unreasonable. We show you three ways to keep your Gen Z employees happy, including giving them time in the office.
Aug 12, 2021
Bank of America recently projected that Gen Z will be the “most disruptive generation ever.” Not only is their income expected to exceed that of millennials in 10Ys, but they are also more highly educated than their cohorts. Let’s explore three approaches to engage them and gain a competitive advantage.
Apr 8, 2021
Generation Z’s spending power is $3.4T globally and $143B in the States alone. They are becoming a powerful force, yet they welcome guidance and advice. Community financial institutions have an opportunity to reach these 78MM Americans by offering entrepreneurial guidance, providing financial education, and connecting with their altruism.
Mar 24, 2021
Going viral may only seem relevant for those on TikTok or teenagers, but some community financial institutions could use this marketing tactic to entice the ever-increasing Gen Z bank customer. We highlight how video clips and posts can go viral using popularity, trust, shared identity, and fear factor drivers.
Nov 30, 2020
Younger generations aren't naturally drawn to banking. We give you four ways to recruit for longevity & ROI.
Nov 24, 2020
As some people migrate to the suburbs, community financial institutions have an unprecedented opportunity to attract these "on-the-move" customers. We provide three strategies to capture this segment.
Sep 4, 2020
Our readers asked us about rethinking security plans, attracting Gen Z customers, and customer profitability. We provide our insight on these topics.
Aug 6, 2019
If your bank is courting Gen Z college grads, we have some tips about their preferences that may help you.
Jul 18, 2019
With the high cost of college, students need to take on more debt than ever. Connecting with these young customers and educating on managing debt may earn your bank life-long customers.