Loan Pricing and Profitability Analysis

Optimize Deposit Pricing Through Profitability Modeling

Profitability FIT™ is a profitability analysis tool used by thousands of bankers to identify valuable cross-selling opportunities and optimize loan, deposit, and relationship pricing to achieve increased profitability and performance.

Tap into our advisors for their expertise and guidance, and take advantage of our data mining features and e-Consultant for quick, easy insights.

Profitability FIT Screenshot

Gain insights into:

green check Cross-sell opportunities
green check Lifetime risk-adjusted profitability
green check Share of wallet
green check Strategies to increase revenue from unprofitable loans and customers
green check Underutilized credit lines
green check Loan-only and CD-only customers
green check Significant overdraft customers
green check High cost of funds customers

Case Study: OceanFirst Bank Achieves Profitable Growth

With Profitability FIT, OceanFirst Bank gained real-time insights to identify opportunities and improve returns faster than ever before.

Read our OceanFirst Bank Case Study to learn how.

Comprehensive Customer Profitability Reporting & Insights

Profitability FIT Reports Collage
  1. View your entire customer base by:
    • Profitability
    • Large balance fluctuations
    • Loan maturities
    • Renewals
  2. View profitability by:
    • Account
    • Offer
    • Industry segment
    • Branch
  3. Create what-if scenarios by:
    • Relationships
    • Loans
    • Deposits
  4. Capture House holding view with:
    • All personal accounts
    • All business accounts

Trends & Insights

Navigate Profitability Challenges Article
Boost profitability and gain a competitive edge by leveraging your institution’s strengths. Learn how to stay ahead of the competition and future-proof your institution with practical methods you can implement now.
Profitability Deposits Strategy Article
Learn five creative, proven strategies community financial institutions like yours can use to attract and retain deposits. Focus on value, innovation, and trust instead of simply raising rates.

Discover More Resources