Use Our Profitability FIT™ Platform
Maximize Relationship Profitability to Reach Optimal Performance
Profitability FIT gives you the tools to analyze and identify valuable cross-sell opportunities, optimize loan and relationship pricing, and support all of your profitability goals.
Financial Insight & Technology Solutions® (FIT) is a fully integrated suite offering all your risk management services, including Profitability FIT.
Profitability Based on Each Unique Customer Relationship
With Profitability FIT you can identify:
| Cross-sell opportunities | |
| Lifetime risk-adjusted profitability | |
| Share of wallet | |
| Strategies to increase revenue from unprofitable loans and customers | |
| Underutilized credit lines | |
| Loan-only and CD-only customers | |
| Significant overdraft customers | |
| High cost of funds customers |
Comprehensive Reporting & Insights
- View your entire customer base by:
- Profitability
- Large balance fluctuations
- Loan maturities
- Renewals
- View profitability by:
- Account
- Offer
- Industry segment
- Branch
- Create what-if scenarios by:
- Relationships
- Loans
- Deposits
- Capture Householding view with:
- All personal accounts
- All business accounts