Loan Pricing and Profitability Analysis

Optimize Deposit Pricing Through Profitability Modeling

Profitability FIT™ is a profitability analysis tool used by thousands of bankers to identify valuable cross-selling opportunities and optimize loan, deposit, and relationship pricing to achieve increased profitability and performance.

Tap into our advisors for their expertise and guidance, and take advantage of our data mining features and e-Consultant for quick, easy insights.

Profitability FIT Screenshot

Gain insights into:

green check Cross-sell opportunities
green check Lifetime risk-adjusted profitability
green check Share of wallet
green check Strategies to increase revenue from unprofitable loans and customers
green check Underutilized credit lines
green check Loan-only and CD-only customers
green check Significant overdraft customers
green check High cost of funds customers
PCBB Profitability FIT customer testimonial

Why Customers Choose Profitability FIT

We selected PCBB’s Profitability FIT solution over other vendors, as it provided us insights to make better-informed decisions.

Al Vermeer, CEO, Peoples Bank

Comprehensive Customer Profitability Reporting & Insights

Profitability FIT Reports Collage
  1. View your entire customer base by:
    • Profitability
    • Large balance fluctuations
    • Loan maturities
    • Renewals
  2. View profitability by:
    • Account
    • Offer
    • Industry segment
    • Branch
  3. Create what-if scenarios by:
    • Relationships
    • Loans
    • Deposits
  4. Capture House holding view with:
    • All personal accounts
    • All business accounts

How Profitability Modeling Can Help You

Profitability modeling will help you identify which customer segments are the most lucrative. Read The Financial Brand’s article to learn about optimizing efforts towards customers with the most value.

How To Thrive in a Competitive Deposit Rate Environment

Learn how profitability modeling and analysis can help you compete and build loyalty with your customers.

Download our industry insights paper.