Mar 17, 2023
TikTok is more than just a site filled with entertaining videos. It has also become a go-to source of financial advice for younger consumers. We provide five tips on how to leverage this social media platform to connect with Gen Z.
Jan 6, 2023
According to the Federal Reserve, 83% of consumers, ranging from the Silent Generation to Gen Z, routinely use mobile payment apps and digital wallets. Some users even keep a balance in these apps, treating them like makeshift checking accounts. With the popularity of social payments crossing the generational divide, integrating with social payment apps is a necessity for financial institutions to remain competitive.
Jun 29, 2022
With social media platforms constantly altering their algorithms, CFIs can find true value moving beyond free content on social media channels. To boost your brand recognition, consider developing a budget for social media advertising. We will share a few things to consider to help navigate and execute more effective social media that reaches your target groups.
Feb 28, 2022
Deepfakes have been around for a while, but they are now increasing dramatically with costly effects. Deepfakes are fabricated pictures, videos, or audio using advanced technologies to replace a person in an image or alter a person’s voice. Let’s explore the latest insights from industry experts, how much damage deepfakes are causing, and how to protect your institution from three related scams.
Jun 10, 2021
A neo bank in Spain created its own private social network for its customers. While community financial institutions don’t compete with this bank, we thought this approach to customer engagement provided a fresh perspective on how we can interact with our customers. We explore what this private social network does, how it adds value, and why content is always king.
May 28, 2021
Complaints on social media have risen as people become more comfortable airing their grievances online. Not only that, 48% of consumers use social media before buying products or services. Solving the problem is important, but doing so privately is key. Otherwise, you could run into overshadowing of other customers’ positive comments and even the loss of social media engagement with your customers.
Apr 24, 2020
Social media may not be top of mind right now, but, it is a useful communication channel for many of your business customers. We have three effective ways to use social media during COVID-19.
Jan 28, 2020
Social media presents a myriad of challenges for financial institutions. Yet, as your customer demographics shift, it becomes more important. We have some tips.
Aug 20, 2019
Social media audiences have changed. Is your financial institution paying attention?
May 14, 2018
To keep your LinkedIn profile healthy, there are a number of things community bankers can do. We map them out for you.