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PCBB Banc Investment Daily September 04, 2014
Banc Investment Daily
September 04, 2014

Fighting Elder Abuse

When you've been around the block as long as we have, you start to think you've heard it all. Mailings congratulating us for winning the lottery, telemarketers offering to fix the devastating computer virus we've mysteriously developed and emails from desperate "friends" stranded in Nigeria with no money to get home, pleading for help. We take all of this with a grain of salt, recognizing con artists for what they are. But we realize that not everyone has their scam detector set to such a high level.
To illustrate our point, we share with you the experience of an elderly relative who recently received a call from "her grandson" claiming to be penniless in Mexico and in dire need of money. While she suspected the caller was trying to bamboozle her, she was nonetheless shaken and unsure where to turn.
This type of fraud, in particular, makes our blood boil because the thieves prey on the weak and most trusting members of society (who just happen to control a large chunk of the nation's wealth). The abuse is widespread and underreported and the consequences are dire. In fact, nearly 1-in-10 financial elder abuse victims end up on Medicaid as a direct result of their money being stolen, according to the National Adult Protective Services Association.
That's why we're especially happy to note some recent efforts by banks to fight elder abuse. It helps that several regulators joined together last year to aid banks in their fraud-fighting efforts. The regulators issued guidance on privacy laws and reporting of financial abuse of older adults so there would be less confusion about what could be legally reported. A number of states, meanwhile, have or are thinking about instituting mandatory reporting requirements for banks and credit unions when elder financial abuse is suspected.
For their part, bank employees should get ongoing training on how to sniff out when something's fishy. This is an area where collaboration with other banks can work well. For example, earlier this year banks and credit unions throughout Maine began collaborating on a training and public education program designed to help employees recognize and react appropriately to the signs of suspected elder financial abuse. While still early, we think such a program could help over time.
Some key areas that employees should monitor include unusual bank account activity, such as frequent or unexplained withdrawals or transfers, checks for large amounts written as gifts or loans, sudden ATM use by someone who has never before banked this way, or bank statements that no longer go to a customer's home. These sound simple and are commonly offered in training sessions, but the abuse continues so staff reminders may be beneficial.
In addition to keeping an eye on transactions, banks should also consider proactively reaching out to customers to inform them about the latest scams and ways to stay safe. Be mindful of how you communicate this message; many elderly don't have computers so relying on email might not be the most effective outreach to that customer. An alternative to email is to use monthly statements as a communication channel instead. You may also want to consider mailing elderly customers a monthly newsletter highlighting some of the recent scams that have made headlines and tips to avoiding trouble. No matter what communication method you choose, this is a great way to build positive relationships with your customers.
The good news is that as the population ages, more and more banks appear to be making a concerted effort to identify red flags and protect vulnerable customers. There will always be dirt-bag scammers, but bankers play a key role in making sure fewer elderly victims fall prey to their schemes.