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PCBB Banc Investment Daily August 02, 2013
Banc Investment Daily
August 02, 2013

Get Rick Quick

We came across an ad on the internet for a FREE seminar entitled - Get Started Flipping Houses Right Here in Your town (just fill in the location)! The seminar is put on by an organization with a name that brings to mind wealth-building
and the advertisements contain testimonials from seminar attendees. While there is nothing about success in making money selling houses, the testimonials leave you feeling inspired and excited. The next step it turns out is to get people to spend lots more money on training videos and a subscription to get access to MLS listings. At the bottom in the really fine print, you find "any income or earnings statements are estimates of income potential only. Your reliance on the figures we present is at your own risk...results are not to be interpreted as typical". Looks like another get-rich-quick scam where the only fortune being built is that of the "seminar" givers.
Not too long ago we noted improvement in consumer balance sheets that might offer an opportunity to community banks. This is no get-rich-quick approach to be sure, but rather a focused effort to support customers as they transition to a stronger financial position. Done right, it could be a good way to find new customers and deepen existing relationships.
There is no doubt that scammers are a part of the financial world and have probably been around since money was invented. Unfortunately for customers, these societal leeches still exist and are always seeking easy prey. Peruse just a few of the advertisements above and you find scammers encouraging people to borrow on their credit cards, take out lines of credit or ask family and friends for the money to "get rick quick."
While you cannot stop this sort of behavior from impacting a certain portion of your customers, you can be on the lookout to help. Community banks are an important part of the business health of a community and a resource for financial knowledge and expertise. While we may think of this in terms of helping business customers figure out financial strategies, times are still tough out there so it can mean much more.
Banks can really help people caught up in a scheme find a way to fix their financial situation. Customers may come into the bank looking for advice on such matters, or for ways to raise a great deal of cash on short notice. Train your staff to keep their eyes open and pay attention to customers who may be caught in a web of scams. While it is important to respect a customer's privacy, a casual inquiry when things seem outside the normal scope could really help someone as it cements your relationship and supports your community.
Easy ways to do this are to teach your customers about fraud, how to keep their finances safe, the dangers of sharing personal information and why it makes sense to be skeptical of things that seem too good to be true. You may also suggest they get professional help, show them how to monitor their credit report and give them the numbers of the Federal Trade Commission, the Attorney General, the Better Business Bureau and the FBI so they can check things out before they become too ensnared.
All it takes is a moment to help your customers avoid such scams. Plus, doing so protects your interests, reinforces your bank's reputation in the community and is the right thing to do so it just makes good sense.