We have searched to come up with the optimal way to inform customers about the increase in FDIC coverage. Each time we tried to design something ourselves, it became overly complicated. Striking that perfect balance was allusive - until we saw the recent example (see Related Links section below).
ING Direct hit the nail on the head with this clever customer e-mail marketing campaign - it talks about the FDIC insurance increase, tells customers about how to leverage that increase and still remains clear. This piece is informative without being alarmist and doesn't highlight concerns over safety (as we have seen some recent advertising do). We are always concerned with the implied message when we have to send notice at the end of 2009 that this additional insurance is going away.
The only improvement we would make is a stronger call to action and verbiage that speaks to the convenience of opening multiple accounts. Other than that, this piece is brilliant. Putting the single and joint coverage in a table was a solid idea and we love the line "Here is a chance to get your savings back on track."