Senior Marketing Specialist
Department: Marketing
Location: Remote
Reports To: Chief Marketing Officer
Salary: $71,400-$94,400
Summary Job Description:
Summary Job Description:
PCBB is a nearly 30-year-old bankers’ bank that helps community financial institutions compete and thrive in a rapidly changing financial industry. We are growing, expanding our technology-enabled services over the next two years, and this is an exciting time to join our team and help shape what comes next for our clients and our company.
The Senior Marketing Specialist will co-develop and lead creative marketing campaigns, execute programs to achieve defined goals, and track and report on performance. This role also includes designing compelling marketing graphics, conducting market research and analysis, and playing a pivotal role in the creation and production of our podcast, Banking Out Loud.
This position requires a client-focused, highly organized, and detail-oriented marketer who enjoys variety, can juggle multiple projects, and thrives in a fast-paced, dynamic environment.
Marketing Campaigns
- Support marketing campaigns to drive the growth and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaigns.
- Own several recurring content campaigns to deliver timely, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholders.
- Support email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver timely communications to our readers.
- Build and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final results.
- Collaborate with product and sales teams to identify marketing needs and translate ideas into campaigns that align with the company’s brand and mission.
- Support our corporate customer voice program that gathers customer feedback and tracks brand strength.
Podcast Creation and Production
- Collaborate with podcast co-hosts to brainstorm episode topics, manage and drive the editorial calendar, source guests, and coordinate logistics.
- Lead post-production activities for podcast episodes, including managing an outside production agency, creating episode summaries, loading content to the podcast hosting platform, sending subscriber notifications, and promoting new episodes.
Other Marketing Responsibilities
- Co-lead the social media activities, including planning, content development, scheduling, posting, and monitoring for engagement; may partner with our digital marketing strategist on paid campaigns.
- Assist in developing and writing marketing materials and presentations, including designing graphics for ads, email campaigns, and corporate initiatives.
- Analyze current and historical marketing data to inform and refine overall marketing strategy.
- Help identify, evaluate, and test new marketing tools and processes that streamline operations and improve efficiency.
- Plan and manage select in-person marketing events (typically fewer than five per year), including budgeting, logistics, vendor coordination, and post-event follow-up.
- Own the full lifecycle of occasional marketing webinars (<5 per year) from building promotional campaigns and managing registrations to coordinating speakers, hosting and moderating live sessions, and delivering post-event analysis.
- Work with the Chief Marketing Officer to identify and develop areas of specialization (for example, marketing operations, customer experience, social media, or new channels) to provide added value to the marketing team.
Travel Required:
- This position will be required to travel on a limited basis, including 1-3 times per year. This will include presence at the annual Sales Meeting, trade conference, team event and/or professional development event
Skills Required:
- Excellent organizational skills and strong attention to detail.
- Superior customer service orientation.
- Enjoys a wide variety of marketing tasks and can effectively prioritize multiple projects.
- Solid writing skills and strong editing ability.
- Ability to work independently while thriving in a fast-paced, collaborative team environment and contributing ideas in brainstorming sessions.
- Strong verbal and written communication skills.
- Strong analytical and problem-solving abilities.
- High degree of initiative and independent judgment.
Tool Aptitude Required:
Must have:
- Strong hands-on experience with marketing automation tools, including building, testing, and optimizing campaigns; Marketo preferred, HubSpot is acceptable.
- Strong proficiency in Microsoft Word, Excel, and PowerPoint.
- Experience using Salesforce CRM platform
- Professional-level experience with social media tools (e.g., Hootsuite, LinkedIn, X/Twitter, etc.)
Nice to have:
- Familiarity with Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, and InDesign).
- Knowledge of lead generation, digital marketing tactics, and campaign optimization.
- Experience with generative AI for driving individual productivity and efficiency.
Education/Experience Requirements:
- BS degree in business-related field (marketing, communications or similar) preferred,
- 3-6 years marketing experience in a B2B environment.
Physical Demands/Work Environment:
The physical demands/work environment described here is a representation of what must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand or sit; use hands/arms/fingers to handle, feel or reach, talk/hear, position self to move and have visual acuity to determine accuracy, neatness, and thoroughness of the work assigned. The employee may be required to lift and /or move up to 25 pounds. The noise level in the work environment is usually moderate.
To Apply
Email Human Resources
PCBB is an equal opportunity employer and will consider qualified applicants for employment without regard to race, color, national origin, ancestry, sex, gender, gender identity, gender expression, religious creed, disability (mental and physical), medical condition, genetic information, age, marital status, sexual orientation, military and veteran status, or any other characteristics protected by federal, state or local law.