Marketing Specialist

Department: Marketing
Location: Remote
Reports To: Chief Marketing Officer

Salary: $64,300-$84,000

Summary Job Description:
The Marketing Specialist is a key team member supporting the Marketing Team on a wide variety of creative marketing campaigns. This person will work with a Marketing Project leader to perform marketing tasks such as creating marketing materials, competitive market research/analysis, podcast planning and production, event planning for both in-person and digital events and executing marketing campaign tasks. This position requires a client-focused and detail-oriented person who has the strong ability to multi-task and generate creative ideas and solutions in a fast-paced, dynamic environment. 
Duties and Responsibilities:
  • Assist with creating and executing marketing project tasks to support the growth and expansion of company products and services.
  • Work with Marketing Project Lead on a wide variety of demand generation campaigns for PCBB’s products. 
  • Responsible for programming marketing campaigns and subscription content into Marketo, our marketing automation tool, as well as testing and troubleshooting for accuracy and deliverability. 
  • Support measurement and reporting of marketing campaign performance metrics (e.g., open rates, conversions, ROI) and provide actionable recommendations for improvement.
  • Coordinate with internal stakeholders (product and sales teams) to align marketing initiatives with product launches and customer communication.
  • Assist with the development of marketing materials, whitepapers, website content and other assets that support product knowledge for lead generation and content that drives AI mentions and citations. 
  • Support the creation and distribution of customer communications that reinforce PCBB’s position as a trusted partner to community banks, ensuring brand consistency across all channels.
  • Work with Marketing team member that leads our podcast, Banking Out Loud, provide podcast planning, topic research, and are involved in the production of the podcast. 
  • Responsible for various tasks including event planning both virtual webinars and possibly in-person events.
  • Working with Chief Marketing Officer, begin to identify skills that you want to specialize in to offer additional value to the marketing team. These could include operational processes, customer experience, social media, new channels and other important skills. 
Travel Required: 
  •  This position will be required to travel on a limited basis, including 1-3 times per year. This will include presence at the annual Sales Meeting, trade conference, team event and/or professional development event
Skills Required:
  • Excellent organizational skills and attention to detail
  • Superior customer service skills
  • Enjoys a variety of marketing tasks, and the ability to prioritize multiple projects. 
  • Solid writing skills; strong editing skills
  • Ability to work independently, yet enjoys working in a fast-paced, team environment and offering ideas during brainstorm sessions
  • Strong verbal and written communication skills
  • Strong analytical and problem-solving abilities 
  • High degree of initiative and independent judgment
Tool Aptitude Required:
Must have:
  • Strong acumen in Microsoft products, especially Word, Excel, PowerPoint
  •  Experience using Salesforce CRM platform
  • Experience with Social Media tools on a professional level (LinkedIn, Twitter, Facebook, etc.) is nice to have
Nice to have:
  • Familiarity with marketing automation tools, preferred experience with Marketo
  • Familiarity with Adobe product suite (Photoshop, Illustrator, etc.) 
  • Knowledge of lead generation and digital marketing
Education/Experience Requirements:
  • BS degree in business-related field preferred (marketing, communications) 
  • 2-3 years’ marketing experience 

Physical Demands/Work Environment:

The physical demands/work environment described here is a representation of what must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand or sit; use hands/arms/fingers to handle, feel or reach, talk/hear, position self to move and have visual acuity to determine accuracy, neatness, and thoroughness of the work assigned. The employee may be required to lift and /or move up to 25 pounds. The noise level in the work environment is usually moderate.

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PCBB is an equal opportunity employer and will consider qualified applicants for employment without regard to race, color, national origin, ancestry, sex, gender, gender identity, gender expression, religious creed, disability (mental and physical), medical condition, genetic information, age, marital status, sexual orientation, military and veteran status, or any other characteristics protected by federal, state or local law.