digital marketing

Data mining has become increasingly important for tailoring products and services to the needs and desires of customers. But not all data is created equal and CFIs should take steps to utilize customer information that others do not have access to.

Connected TV (CTV) is rapidly becoming the medium of choice for a growing number of consumers — a shift that provides CFIs a cheaper and more effective way of marketing. We dive into why CTV is so effective and what to keep in mind, if you want in on the trend.

As the world’s attention span increasingly diminishes, microcasts — mini-podcasts — have become a popular and effective way of marketing to customers . These short audio segments can drive your SEO rankings and social media following while helping establish your CFI as an industry expert.

Consumers have very short attention spans. According to one consultant, a marketing pitch has a dauntingly short window in which to connect to an audience – literally, the blink of an eye. CFIs that have a good “blink factor” stand a better chance of capturing interest. We offer you a quick cheat sheet.

With social media platforms constantly altering their algorithms, CFIs can find true value moving beyond free content on social media channels. To boost your brand recognition, consider developing a budget for social media advertising. We will share a few things to consider to help navigate and execute more effective social media that reaches your target groups.

An annual business banking study found 70% of small firms without a business checking account were denied a business loan in the past 2Ys. We provide insights from this study to help you connect to more business customers.