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Community bankers support medical professional customers already.
In this competitive market, it is clear that banks need to focus more intently on customer engagement.
Have you integrated your digital and nondigital marketing?
Improving customer retention can also enhance customer profitability.
The ability to utilize e-signatures and eliminate a large amount of paper can significantly reduce time and costs.
A recent survey on banking customer decisions provides thought-provoking information for community banks.
Growth Priorities A FIS survey of senior level financial services decision-makers finds priorities for growth over the next 12 months are: acquiring new customers (52%), improving operating margins (48%), improving investment performance (40%), improving customer retention rates (40%), and entering new business lines or products (31%).
Banking is far too competitive and customer retention is too valuable to the bottom line to allow for slippage.
Functions Attacked Cisco cybersecurity research finds that when breaches occur, the functions most likely to be affected were operations (36%), finance (30%), customer retention (26%) and brand reputation (26%).
CRM And A Customer Database Review Research by SuperOffice finds the top benefits businesses said they hoped to achieve using a customer relationship management (CRM) solution were: improve customer service (74%), improve customer satisfaction (66%), improve customer retention (56%), increase sales (54%), generate new business (53%), share and distribute data (48%) and market products/services more (37%).