Profitability and the Pandemic - What's the Strategy?

Published September 2020

As you head into strategic planning season, increasing profitability with the current pandemic and market swings is likely on your agenda. The Paycheck Protection Program (PPP) loans may be the silver lining.
In this webinar, Salesforce and PCBB come together to discuss how segmenting prospects and customers can create opportunity for growth. Hear strategies for data mining that will spotlight and strengthen relationships with PPP borrowers, and identify profitable customers. Join us to see how these concepts can be incorporated into your short-term and long-term strategic plans.
Key Takeaways:
  • Discover ways to help you think differently about PPP clients
  • See how to capture, leverage and improve client communications
  • Gain new perspectives on segmenting current customers and prospects for higher profitability
  • Discover actionable tactics to assist in improving NIM
Speakers: